BWI Thurgood Marshall Airport and its marketing partner, Weber Shandwick, have been presented with several awards for the 2019 marketing campaign, “We’ll Take You There.” The campaign used a broad mix of strategies and creative asserts to drive awareness of BWI Marshall and showcase its convenience, low fares and nonstop service.
BWI Marshall and Weber Shandwick were recognized in 2020 with three notable honors for the “We’ll Take You There” campaign: an Emmy Award from the National Capital Chesapeake Bay Chapter of the National Academy of Television Arts & Sciences; an international Hermes Platinum Creative Award and an American Advertising Federation Baltimore Chapter ADDY Gold Award. The high-energy advertisements showed eager travelers moving through the airport to the sounds of the classic Stapes Singers hit, “I’ll Take You There,” which was re-recorded with the campaign theme.
The campaign ran in spring and fall 2019 across three media markets – Washington, Baltimore and Philadelphia. The advertising campaign helped to solidify BWI Marshall’s position as the busiest airport in the Baltimore-Washington region.