Howard County Executive Calvin Ball launched the “StayCOVIDSafe” campaign to amplify public health messaging during the holidays and winter months. The campaign launch corresponds with a revamped website, staycovidsafe.howardcountymd.gov, and updated COVID-19 data dashboard to make it easier for residents and businesses to find information surrounding the county response, support and resources.
Additionally, Ball recognized Kathleen Koch and Leila Mahlin for their work with Community Organizations Active in Disaster (COAD) supporting Howard County residents throughout the year. Koch was presented the inaugural Emergency Management Volunteer of the Year award.
“We recognize that there is COVID-19 fatigue as the reminders to wear a mask, stay six feet apart and wash our hands are becoming background noise to many,” said Ball. “I’m launching our new StayCOVIDSafe campaign to communicate clearly and ensure that our residents understand the increased risks during this spike in cases and have access to the tools to keep themselves and their loved ones safe.”
The campaign that consists of:
- $200,000 in CARES Act Funding towards communication throughout the winter months
- $100,000 towards print and TV advertising to target youth and minority communities, including Spanish and Korean languages.
- $100,000 towards resources and marketing materials including face masks, tote bags, magnets, hand sanitizer, window clings, and yard signs branded with “StayCOVIDSafe” logo and message of “wear a mask, wash hands, keep your distance, and get tested”
- The creation of the StayCOVIDSafe Alliance with County stakeholders and entities like our libraries, hospital, community associations, faith communities, businesses, non-profits, and more to support our distribution of information and materials
- A launchpad for the successful communication, rollout, and distribution of COVID-19 vaccines; and
- An updated website that connects residents and businesses to the information they need on COVID-19 testing and vaccines, food and other assistance, current restrictions, business grants, and more.