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May 2013:

New Chamber Web Site Easier to Use, More Robust

May 6, 2013

Posted in: Salute to Howard County Chamber of Commerce

Starting this month, visitors to will find a whole new online hub for the chamber’s news, events and programs, featuring a fresh new look and a variety of useful, upgraded features.

“The Communications Committee is excited to be launching a completely redesigned web site,” said Kyri Jacobs, vice president at Bonnie Heneson Communications and co-chair of the committee. “Chamber members will see real value in many cutting-edge features, including easier navigation and optimization of the member directory listings.”

The new site was created by WebLink International, a leading provider of database and online tools for membership organizations, under the direction of the chamber’s Communications Committee with support from the chamber staff and leadership.

Updates to the structure of the online Business Directory and revisions to the content of all the web site pages focused on search engine optimization (SEO). These changes will ensure individuals find the chamber and its members easily when they look online for business information or resources in Howard County.

Many features are designed to make sure chamber members can engage with the organization and make the most of its online tools. Online event registration is prominently featured on the homepage, while a new online membership application makes it fast and easy to start accessing all the benefits of membership. For the first time, a mobile app makes the most useful features available on phones and tablets.

“The new web site design addresses some important elements of the chamber’s strategic plan, which was implemented at the end of 2011 and calls for a more effective and robust online presence as well as mobile access to our web site,” said Pam Klahr, the chamber’s president and CEO. “The chamber leadership understands that it is vital to make information accessible and pertinent to our busy members.”

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