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Authority Brands Acquires Pool Co.

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Authority Brands, of Columbia, has purchased America’s Swimming Pool Co. (ASP). The acquisition represents the first brand addition since Authority Brands was acquired by funds advised by Apax Partners in September 2018. Terms of the transaction were not disclosed. ASP is the nation’s largest swimming pool service franchise, with more than 100 franchise owners operating in more than 350 cities across 21 states.

Authority Brands is a home services franchising platform and the parent company to The Cleaning Authority (TCA) and Homewatch CareGivers (HWCG). TCA franchisees provide residential cleaning services to more than 100,000 recurring customers; while HWCG franchisees deliver at-home services including elderly, disabled and after-surgery care, as well as help for those living with dementia.

Authority Brands supports individual franchisee growth by providing marketing, technology and operational support. With the addition of ASP, Authority Brands now has more than 550 franchise locations in the United States, Canada and Latin America.