Focus: Your Business Depends on It

By Tonya R. Taylor



Many women are not investing in technology or training for their business or themselves. Having no (or poor) technology dooms most who try and prevents others from even trying. They are constantly working harder, not smarter, because they are afraid of technology.

Now don't think an accountant can try, then instantly become a database programmer; nor can a commercial real estate trainer morph into a web designer. But even if you aren't particularly savvy with technology, that doesn't mean you should be afraid of it.

How many of us knew how to walk or talk when we were first born? As we grew from infant to toddler, we learned you had to crawl before you walk. The same holds true for an entrepreneur; however, when it comes to technology, we let four of the most dangerous words in the English language stand in our way: "I don't know how."

Some entrepreneurs' fear of technology lead them to utter those four words more often than they realize. As a result, it becomes overwhelming to get started.

When was the last time you updated your Internet (web) browser software? "I don't know how." Regular software updates can provide better and quicker service. These updates are crucial to keeping your home office computer or network as secure as possible.

When was the last time you updated your Microsoft Office templates? "I don't know how." Microsoft offers free templates for work, home and play. Importing pre-designed templates into your Office software can save you time and money.

When was the last time you attended technology training from your home or office just using your phone and computer? "I don't know how." WebEx offers free live and recorded webinars and webcasts from industry experts, and Principal Financial Group offers free teleclasses for women from leading experts.

You get the point?

The challenge is for you to replace those four dangerous words with "I will learn how" to use technology to propel my small business to the next level.



Tonya R. Taylor is an entrepreneur and principal consultant with Rising Star Ideas LLC and the blog "Fake It Until You Make It." She can be reached at 410-381-0810, ext. 823. If you're ready to use technology to propel your small business to the next level, visit the Fake It Until You Make It (http://blog.fakeituntilyoumakeit.com) blog to get free tips.